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  4. Professor Dr. Liang, Chiung-Ju

Professor Dr. Liang, Chiung-Ju

Professor Dr. Liang, Chiung-Ju
LIANG
 
  
Education：
 Ph.D. in Accounting, National Taiwan University
Research Field：

Performance Evaluation and Balance Scored Card, Management of Value Creation, Research of Capital Market
Courses Taught：
 Technology Innovation and Value Creation Management, Seminar in Business Value Management and the Balanced Scorecard,Case Studies in Creation Core Competencies,Accounting Information and Capital Market,Seminar in Financial Accounting Theory, Financial Statement Analysis, Managerial Accounting
Office：
 IB1002-A
Tel：
 886-2-2737-6915
E-mail：
 cjliang@mail.ntust.edu.tw

Current Position：

Professor of Graudate Institute of Finance, NTUST
Chairperson of Graudate Institute of Finance, NTUST(2010/08~2014/07)
‧Acdemic Experience
Professor of Graudate Institute of Finance, NTUST
Chairperson of Graudate Institute of Finance, NTUST
‧Publications
<Journal Publications>
  1. Feng C-J, Lai Y-C, Lee S-H, Lien K-Y, Tseng C-Y, Wu N-S, Liang C-J, Wu C-H, Hsu S-M. (2022). The Analysis with Quantitative Indexes for Public’s Awareness of Radiation Knowledge in Taiwan. International Journal of Environmental Research and Public Health. 2022; 19(20):13422. 【SCIE】【SSCI】https://doi.org/10.3390/ijerph192013422
  2. Chen, Nien-Ping, Shen, Kao-Yi and Liang, Chiung-Ju, (2021), Hybrid Decision Model for Evaluating Blockchain Business Strategy: A Bank’s Perspective. Sustainability. 13(11), 5809. 【SSCI】https://doi.org/10.3390/su13115809
  3. Chiu, Wen-Hsiang, Lin, Wen-Cheng and Liang, Chiung-Ju, (2021), The Role of Green Finance in Community Renewable Energy Projects of main Region and Taiwan, Lex Localis-Journal of Local Self-Government, 19(3), 503 – 519. 【SSCI】
  4. Chiu, Wen-Hsiang, Hung, Shih-Wei and Liang, Chiung-Ju. (2020). The mediation effect for bitcoin, evidence from China market on the period of COVID-19 outbreaking. Economics Bulletin, 40(3), 1985– 1993
  5. King-Jeng Lu, Chiung-Ju Liang, Ming-Hua Hsieh, Yi-Hsi Lee, (2020). An effective hybrid variance reduction method for pricing the Asian options and its variants, The North American Journal of Economics and Finance, Volume 51, 2020, 100961, https://doi.org/10.1016/j.najef.2019.04.004
  6. Ching-Wen Tung , Tzu-Tsang Huang, Chiung-Ju Liang, (2017). Exploration of the Role of Intellectual Property as a Moderator in the Correlation between Ownership Structure and Corporate Performance EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 12, 8233-8247. 【SSCI】https://doi.org/10.12973/ejmste/78631
  7. Chiung-Ju Liang and Wen-Cheng Lin, (2016). Constructing Enterprises Intellectual Capital Selecting Model A Application of Expert Simulation System, International Journal of Computer Science, Information Technology and Management Vol. 2 No. 1 (June 2016).
  8. Chiung-Ju Liang, Ying-Li Lin, Hsiu-Feng Huang,(2013). Effect of core competence on organizational performance in an airport shopping center, Journal of Air Transport Management, Volume 31, 2013, Pages 23-26, https://doi.org/10.1016/j.jairtraman.2012.11.005
  9. Liang, Chiung-Ju, Ying-Li Lin and Tzu-Tsang Huang (2011) "Does Endogenously-Determined Ownership Matter on Performance? Dynamic Evidence from the Emerging Taiwan Market", Emerging Markets Finance & Trade. (Accepted, forthcoming in 2011) 【SSCI】
  10. Liang, Chiung-Ju, Tzu-Tsang Huang and Wen-Cheng Lin (2011), "Does Ownership Structure Affect Firm Value: Intellectual Capital Across Industries Perspective ?", Journal of Intellectual Capital. (Accepted, forthcoming in 2011) 【ABI/Inform】
  11. Liang, Chiung-Ju, Ying-Li Lin and Tzu-Tsang Huang (2010), "Does Multi-Dimensional Ownership Structure Matter in Firm Performance? A Dynamic Firm's Life Cycle Perspective", International Journal of Business and Finance Research, Vol. 5, No. 2, pp. 1-20. 【ABI/Inform】
  12. Wang, Wen-Hung, Chiung-Ju Liang (2010), "Consumer behavior of the information services industry in Taiwan - conceptual framework and hypotheses development", Measuring Business Excellence, Vol.14, No.2. pp. 12-21. 【ABI/Inform】
  13. Lin, Ying-Li and Chiung-Ju Liang (2010), "How does research and development investment affect market value", Journal of Statistics and Management Systems, (Accepted, forthcoming in 2010).【EI】
  14. Wang, Wen-Hung, Chiung-Ju Liang and Kishwar Joonas (2009), "Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits", Southwest Business and Economics Journal, vol.17, pp.23-45. 【ABI/Inform】
  15. Liang, Chiung-Ju and Hui-Ju Chen (2009), "How to lengthen, deepen, and broaden customer-firm relationships with online financial services?", Journal of Financial Services Marketing, Vol. 14, Iss. 3, pp.218-231【ABI/Inform】
  16. Liang, Chiung-Ju and Hui-Ju Chen (2009), "A Study of the Impacts of Website Quality on Customer Relationship Performance", Total Quality Management & Business Excellence, Vol. 20, Iss.9, pp.971-988 【SSCI】
  17. Liang, Chiung-Ju and Ying-Li Lin (2008), "Which IC is more important? A life-cycle perspective", Journal of Intellectual Capital, Volume 9, No.1, pp.62-76. 【ABI/Inform】
  18. Liang, Chiung-Ju, Hui-Ju Chen and Wen-Hung Wang (2008), "Does Online Relationship Marketing Enhance Customer Retention and Cross-Buying?", The Service Industries Journal, Vol. 28, No. 6. pp.769-787. 【SSCI】
  19. Liang, Chiung-Ju and Gene Chen (2008), "The Trust Deficit of e-commerce: a comparative study of domestic and offshore e-commerce systems", International Journal of Information Systems and Change Management, Vol. 3, No. 2, pp.107-p124. 【EI】
  20. Liang, Chiung-Ju, Wen-Hung Wang and Jillian Dawes Farquhar (2008), "The Influence of Customer Perceptions on Financial Performance in Financial Services", International Journal of Bank Marketing; 2009, Vol. 27, No. 2, pp.129-149.【ABI/Inform】
  21. Liang, Chiung-Ju and Wen-Hung Wang (2008), "How Managers in the Financial Services Industry Ensure Financial Performance", The Service Industries Journal, Vol. 28, No. 2, pp.193-210. 【SSCI】
  22. Liang, Chiung-Ju and Wen-Hung Wang (2008), "An Insight into the Impact of a Retailer's Relationship Efforts on Customers' Attitudes and Behavioral Intentions", International Journal of Bank Marketing, Vol. 25, No. 5, pp. 336-366. 【ABI/Inform】
  23. Liang, Chiung-Ju and Wen-Hung Wang (2008), "Do Loyal and More Involved Customers Reciprocate Retailer's Relationship Efforts?", Journal of Services Research, Vol. 8 No.1. pp.63-90. 【ABI/Inform】
  24. Liang, Chiung-Ju and Wen-Hung Wang (2007), "Customer Relationship Management of the Information Education Services Industry in Taiwan：Attributes, Benefits and Relationship", The Service Industries Journal, Vol. 27, No. 1, pp. 29-46. 【SSCI】
  25. Liang, Chiung-Ju and Wen-Hung Wang (2007), "The Behavioral Sequence of Information Education Services Industry in Taiwan： Relationship Bonding tactics, Relationship Quality and Behavioral Loyalty", Measuring Business Excellence , Vol.11, No.2. pp. 62-74. 【ABI/Inform】
  26. Liang, Chiung-Ju and Lung-Chun Hou (2006), "A Dynamic Connection of Balanced Scorecard Applied for the Hotel", Journal of Services Research, Vol. 6 No.2, pp. 91-118. 【ABI/Inform】
  27. Liang, Chiung-Ju and Wen-Hung Wang (2006), "The Behavioral Sequence of the Financial Services Industry in Taiwan：Service Quality, Relationship Quality and Behavioral Loyalty", The Service Industries Journal, Vol. 26, No.2, pp. 119-145. 【SSCI】
  28. Liang, Chiung-Ju and Wen-Hung Wang (2006), "Evaluating the Interrelation of a Retailer's Relationship Efforts and Consumers' Attitudes and Behavior", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2, pp. 156-172. 【ABI/Inform】
  29. Wang, Wen-Hung, Chiung-Ju Liang and Yung-De Wu (2006), "Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty --Behavioral Sequence in Taiwan's Information Services Industry", Journal of Services Research, Vol. 6 No.1, pp. 31-57. 【ABI/Inform】
  30. Liang, Chiung-Ju and Ming-Li Yao (2005) , "The Value-Relevance of Financial and Nonfinancial Information－Evidence from Taiwan's Information Electronics Industry", Review of Quantitative Finance and Accounting, Vol. 24 Issue 2, pp. 135-157.【Finance Literature Index; EconLit】
  31. Liang, Chiung-Ju, Ming-Li Yao and Jung-Chu Lin (2005), "The Effects of High-Tech Companies' Strategic Alliance Announcements on Stock Prices of the Relevant Companies: A Comparative Analysis of Indirect Benefits for Taiwan's High-Tech Industry Versus Other Industries 1998-2002", Review of Pacific Basin Financial Markets and Policies, Vol. 8, No. 2, pp. 235-250. 【Finance Literature Index; EconLit】
  32. Liang, Chiung-Ju and Ming-Li Yao (2005), "The Nonfinancial Performance Measurements of Financial Service Industry:- A Study of Taiwan Mutual Fund Market", Journal of Services Research, Vol.5, No.2, pp. 97-121. 【ABI/Inform】
  33. Liang, Chiung-Ju and Wen-Hung Wang (2005), "Integrative Research into the Financial Services Industry in Taiwan：Relationship Bonding Tactics, Relationship Quality and Behavioral Loyalty", Journal of Financial Services Marketing, Vol. 10, Issue 1, pp. 65-83. 【ABI/Inform】

 

<Conference Papers>
  1. Liang, Chiung-Ju and Wang, Wen-Hung (2008), "An Exploratory Investigation of Service Attributes and Customer Benefits as Determinants of Financial Performance" , 2008 ACME/FBD Conference (Held in Houston, 4th-8th, March, 2008)
  2. Liang, Chiung-Ju and Wang, Wen-Hung (2007), "A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan" , 2007 INFORMS Marketing Science Conference (Held in Singapore Management University, Lee Kong Chain School of Business, 28th -30th , June ,2007)
  3. Liang, Chiung-Ju and Wang, Wen-Hung (2007), "An Insight into the Impact of Retailer's Relationship Efforts on Consumers' Attitude and Behavior--Financial Services Industry in Taiwan", ACME/FBD Conference (Held in San Diego, 14th -17th , March, 2007)
  4. 翁文彬、梁瓊如 (2006) "實務研習知識促動模式之研究", 第五屆管理新思維學術研討會, 台灣.
  5. 翁文彬、梁瓊如 (2006) "陶瓷技術產學合作知識分享模式之研究", 第五屆管理新思維學術研討會, 台灣.
  6. 梁瓊如、林盈利 (2005) " 不同生命週期階段之台灣資訊電子產業價值驅動因子", 2005會計理論與實務研討會, 台灣.
  7. 梁瓊如、徐青雲 (2003) "媒體組織知識蓄積之研究：以台灣媒體新聞部門為實證對象", 第二屆21世紀產業經營管理國際學術研討會, 台灣.
  8. 梁瓊如、蔡振世 (2003) "品牌經營策略探索性研究：以中興百貨公司為研究個案", 第二屆21世紀產業經營管理國際學術研討會, 台灣.
  9. 梁瓊如、姚明莉 (2002) "台灣地區共同基金非財務性績效指標之影嚮評估", 2002年會計與審計學術研討會, 台灣.
  10. 梁瓊如、李少玉 (2002) "證券商分支機構經營效率之實證研究", 2002年會計與審計學術研討會, 台灣.

    <Awards>

  • 2007 McGraw-Hill/Irwin Distinguished Paper Awards, The Federation of Business Disciplines. (2007)
  • Best of Track Award Winners--CRM Track, Association of Collegiate Marketing Educators, The Federation of Business Disciplines. (2007)

<論文得獎紀錄>

  • 2007 McGraw-Hill/Irwin Distinguished Paper Awards, The Federation of Business Disciplines. (2007)
  • Best of Track Award Winners--CRM Track, Association of Collegiate Marketing Educators, The Federation of Business Disciplines. (2007)

 

<創新策略叢書> （本系列叢書編撰中)

近年產業面臨全球競爭壓力，各個產業無不設法提昇自己的競爭優勢以因應時代性的衝擊。各產業不斷發展技術創新，日漸走向差異化的紅海競爭，然而各種生產原料價格的上漲，使生產成本不斷追高，經營績效卻無法突破，企業經營困境日深。

創新能力是企業發展的關鍵能力，創新的主要原則--目標明確且系統化，是以分析機會的來源做為起點。創新需要知識和巧思，但最重要的是要聚焦，而且有效的創新都從小處著眼。由於企業界學習知識管理風潮幟盛，在各種企業學習趨勢中，除了各種價值創新議題之外，同時需要一針對產業特性與企業經營實務需求的訓練教材，在產學合作過程中，藉由完整的訓練課程規劃，全面而有效的整合學界領先使用者的價值創新策略與企業實務需求，作為不同產業經營管理階層創造績效的參考。以達到產學合作的最大綜效。

 

一. 逆轉產品生命週期策略
二. 創新網絡化市場策略
三. 跨產業領先使用者學習策略
四. 價值創新策略
五. 服務創新策略
六. 價值創新策略矩陣
七. 價值效益定位圖
八. 核心競爭力佈局圖
九. 核心競爭力問診單
十. 藍海策略工具
十一. 創新產品生命週期
十二. 平衡計分卡
 
‧其他優良事蹟
  1. 全國EMBA論文競賽優勝獎.(臺灣管理學會) ： 徐青雲, ”媒體組織知識蓄積之研究：以台灣媒體新聞部門為實證對象”, 2002.
  2. 89學年度企管系優良實務專題：從智慧資本探討人力資源會計之應用(TR-89-8-013)
  3. 88學年度企管系優良實務專題：亞元的可行性分析及未來發展方向 (TR-88-8-026)